“We need to be FIT – not just physically but also mentally, emotionally and psychologically.”
“There is an urgent need to change our lifestyle to remain healthy for longer.”
How often do you hear these statements? Well, some would say almost every day. This is the extent to which fitness and lifestyle concerns have seeped into our entire being, thanks to the rising health issues at a rather young age.
And more so because health and fitness enablers have literally started fitting in the palm of our hands, for this, thanks to the advancement that technology is making with each passing day. You can consume ample health and fitness content on your mobile phone or any smart device. Below are some of the revolutions that technology has brought into the fitness industry.
The Growing Impact of Technology on the Health and Fitness Industry
- Health marketing has taken a huge leap – All this has become possible after the advent of social media. Technology quickly replaced the efforts of putting up banners, distributing pamphlets, or placing newspaper ads around the need for and existence of health solutions around us.
With the emergence and popularity of so many social media platforms, health and fitness marketing has become a lot more easier and has built a lot of scope – spreading through likes and shares of videos and messages on health blogs, Facebook, YouTube, Twitter, or WhatsApp. This means absolute convenience and savings in terms of time, money, and effort for both the health and lifestyle service providers and their potential customers.
- Ease of access, sitting right at home – Earlier, when people would talk about health and fitness trends, it would generally imply the need to go to a gym or wellness clinic. Over the period of time this has failed to remain convenient to many, with schedules getting tighter and more hectic. Then came virtual training programs with live instructions to follow on the TV, internet, or smartphones. Technology couldn’t have made it easier than this.
People can now watch these programs from the comfort of their homes, learning how to stay fit and healthy by following simple tips to tweak their lifestyle. What’s more, a lot of these virtual programs are absolutely free of cost, like those on YouTube.
- Fitness Apps make it even easier – When you have an App sitting in your phone giving you all the basic information about your ideal body weight, BMI, diet, etc. and what you should do to keep it at optimum level, you don’t need anything else. Do you?
The emergence of Apps has made all this possible, taking lifestyle and fitness trends to the next level. Yo can Download InstaFitness App here to experience many great fitness and diet tracking features.
- Wearable Gadgets – Forget everything else, wear sensor-fitted sports gadgets on your wrist like Fitbits and leave the rest to technology to take care of your health and lifestyle. From measuring your heart rate to counting the number of steps you take per day to determining how well you slept last night, technology couldn’t have been leveraged better than this!
With these boons technology bestowed us with, our only payback should be availing these means and start caring for and managing our health. Even though technology has brought fitness information closer to us, the need for a fitness expert to guide us on our individual body requirements cannot be substituted for. Always consult a health coach before following any online health/fitness tips.